[bt_section layout=”wide” spaced=”spaced” skin=”dark” full_screen=”no” ghost=”no” scroll_info=”no” scroll_info_text=”” divider=”yes” back_image=”2030″ parallax=”0″ el_id=”” el_class=”” el_style=”” back_video=”” video_quality=”default” video_raster=”no” parallax_offset=”0″ video_settings=””][bt_row][bt_column width=”1/1″ align=”inherit” animation=”animate animate-fadein” el_class=”” el_style=””][bt_header headline=”My Experience” headline_size=”small” subheadline=”” htag=”2″][/bt_header][/bt_column][/bt_row][/bt_section][bt_section layout=”boxed” spaced=”spaced” skin=”inherit” full_screen=”no” ghost=”no” scroll_info=”no” scroll_info_text=”” divider=”no” back_image=”” parallax=”” parallax_offset=”” el_id=”” el_class=”” el_style=””][bt_row][bt_column width=”1/4″ align=”left” animation=”animate animate-fadein animate-moveright” el_class=”” el_style=””][bt_image image=”2035″ size=”medium” el_class=”” el_style=”margin-bottom:15px;” url=””][/bt_image][bt_header headline=”” headline_size=”small” subheadline=”Director, Digital Content Department: February 2015 – present | Digital Content Writer: September 2013 – January 2015″ htag=”2″][/bt_header][bt_text]
- Manage team of 5 copywriters & social media specialists
- Develop, write, & analyze results of cross-channel content campaigns
- Create editorial calendars for clients, including small businesses & nationwide franchises
- Copyedit work from internal team & freelance copywriters
- Produce quality work in a fast-paced, deadline-driven environment
- Full management of department, including hiring & financial decisions, direction, & service offerings
- Pitch services to leads & white label partners
- Account management for nationwide franchises & white label partners
- Craft blogs, paid & organic social media content (Facebook, Twitter, LinkedIn, Google+), email marketing, print marketing, & SEO website content
- Produce multimedia content, including vlogs, infographics, graphics for social media, GIFs, & basic animated videos
[/bt_text][/bt_column][bt_column width=”1/4″ align=”left” animation=”animate animate-fadein” el_class=”” el_style=””][bt_image image=”2043″ size=”medium” el_class=”” el_style=”margin-bottom:15px;” url=””][/bt_image][bt_header headline=”” headline_size=”small” subheadline=”Co-Owner & Marketing Manager | May 2012 – Present” htag=”2″][/bt_header][bt_text]
- Develop & implement digital marketing campaign for start-up event rentals & planning business, including targeted emails, blogging, Facebook, Pinterest, & Twitter campaigns
- Optimize web copy & product descriptions
- Create basic business listings
- Copy for print ads
- Client communication & customer service
- Event planning & styling
[/bt_text][/bt_column][bt_column width=”1/4″ align=”left” animation=”animate animate-fadein animate-moveleft” el_class=”” el_style=””][bt_image image=”2048″ size=”medium” el_class=”” el_style=”margin-bottom:15px;” url=””][/bt_image][bt_header headline=”” headline_size=”small” subheadline=”Composition & Creative Writing Instructor | August 2010 – May 2012″ htag=”2″][/bt_header][bt_text]
- Design lesson plans, writing assignments, & in-class activities with a special focus on social media, technology, and multimodality
- Help students develop effective writing, editing, & reading habits, rhetorical awareness, critical thinking skills, & understanding of the hallmarks of various writing genres
- Conduct pair conferences, in-class peer review workshops, & large group discussions
- Evaluate student papers & portfolios
- Develop content for several course blogs on WordPress platform
[/bt_text][/bt_column][bt_column width=”1/4″ align=”left” animation=”animate animate-fadein animate-moveleft” el_class=”” el_style=””][bt_image image=”2044″ size=”medium” el_class=”” el_style=”margin-bottom:15px;” url=””][/bt_image][bt_header headline=”” headline_size=”small” subheadline=”Editorial Assistant | August 2009 – May 2010″ htag=”2″][/bt_header][bt_text]
- Develop interview questions & conducted filmed interviews of faculty about their research
- Transcribe interviews using Express Scribe transcription software
- Write & copyedit articles for publication on the University of Missouri Research (UMRB) board website
- Collaborate with fellow Editiorial Assistants, Associate Editor, IT Manager, & Director of Center for eResearch
- Create & maintain social media accounts to promote UMRB features
- Edit video using FinalCut Pro & FinalCut Server
- Attend weekly editorial meetings to pitch story ideas, discuss project progress, & plan exposure strategies; create project tracking sheets for dissemination at meetings
[/bt_text][/bt_column][/bt_row][/bt_section][bt_section layout=”boxed” spaced=”spaced” skin=”dark” full_screen=”no” ghost=”no” scroll_info=”no” scroll_info_text=”” divider=”no” back_image=”2073″ parallax=”0″ parallax_offset=”0″ el_id=”” el_class=”” el_style=”” back_video=”” video_quality=”default” video_raster=”no” video_settings=””][bt_row el_class=”” el_style=”max-width: 800px; margin: auto;”][bt_column width=”1/1″ align=”center” animation=”no_animation” el_class=”” el_style=””][bt_header headline=”See what I’ve created” headline_size=”small” subheadline=”what I’ve worked on” htag=”2″][/bt_header][bt_text]
In each of these roles, I have produced digital content on countless platforms and in diverse mediums.
[/bt_text][bt_button text=”View my portfolio” url=”http://brittanyvanmaele.com/portfolio-2/” style=”hollow” size=”big” el_class=”” el_style=””][/bt_button][/bt_column][/bt_row][/bt_section]